Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . Peter: Start from, yeah, start from the beginning. How do we build the baselines? So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. It looks amazing. Let them know they're part of the family. Crazy simple story grew up in New York City, Manhattan on the Upper East Side, went to high school in Brooklyn. If I become that guy, I dont need to play anymore. Before we started this interview, you took a little break and said, John excuse me for a second because someone very special stopped by. Talk a little bit about the ice cream truck, the ice cream man. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. He captained. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. Please remember if youre going through Wisconsin, go and have some chicken tenders at the Cluckery. Michael Red: In this episode, we talk about Peter's incredible career accomplishments at major brands. John: Like you said, the smartest people could take the most complex issues and just make them simple. We thought we were a progressive, pretty forward thinking organization. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. power forward, who lives in Southern California but joins The Run whenever he travels to New York for his job in finance. So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. ", Pass the sticks.We here.https://t.co/XifcyBIjFY pic.twitter.com/NFiiaWCSUb, Bucks Gaming (@BucksGG) December 14, 2017. The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. Lasry, who has been active in Democratic Party politics, has invited various campaign staffers. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. Its hundreds of rings. Im not a big fan of, hey, we need to make money or consult off that. Peter: Yeah. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. Peter Feigin: Hey, John thanks for having me. You cant replicate that., https://www.nytimes.com/2020/06/01/sports/pickup-basketball-new-york.html. All right. Talk about the journey to the Bucks and how did that happen and then why Milwaukee? Kind of surreal. My wife is like, What are you doing? I dont know what Im doing!. He wants to know what the answers are. But talk about that dynamic leading through that. How did that come together? Peter Feigin has been the President of the Milwaukee Bucks since October 2014. Now you win, you have the championship. Its not really in a place where I could tell you, like, hey, heres our growth potential. Just try to be quiet. And again, it's kind of the relationship. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. Got it. And because Blake was in our backyard, like literally in Kenosha, which as you know is so close, it became personal. Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. So, for all the listeners, I played in Milwaukee for 11 years over a decade and had an incredible time there. Even though you think youre such a great brand, there are a hundred things that happen in New York a day that youre one of the elements. You miss making a game-winning shot. I don't know, being able to be a business person and kind of get away from your day job and go into a data room of a pro team seemed just the greatest thing I'd ever experienced. "We really want it to be a model around the world. They were trying to think of something that would be like. Peter: Weve been married like a hundred years. Talk about all the nuances and the dynamics and the pressure was to lead through COVID. Its rotating cast includes bankers, lawyers and high-powered television executives. Twin brothers Peter and David Paul are best known for their role in The Barbarians (1987). We've got one of the global sports stars in the world. Franklin & Marshall - Citation Recognizing Honorary Degree Recipient Peter Feigin '92 Franklin & Marshall College Admission About the College Academics Campus Life Athletics Visit Alumni Connections Give Home Academics Commencement Commencement Archive Commencement 2022 2022 Citations and Remarks Citation Recognizing Honorary Degree. Ive got the keys to a gym.. We closed our restaurants down. We've got Peter Feigin. I played soccer and basketball, not overly blessed with athleticism. Im addicted now to the operating side of the challenge of constant improvement, and how would you look at an organization and dive in there and really look to re-engineer tweak, and build for revenue growth? Peter is a native New Yorker. You talk about your operating board committee, youve got these Masters of the Universe, and really you start with the answer. The people part is always tough. We hired a great human capital person to build up the structure, but it was really best practice. Youre unbelievably inspirational. Youve got Jamie Dimon, who is this incredible long-term equity holder who is done it and then youve got Mike Fascitelli whos really was the chairman and CEO of Vornado Real Estate in New York on the commercial real estate side. Welcome to the impact podcast, Peter. John: I dont want to skip over that. John: Welcome to another edition of the impact podcast. Just search SNOWCAST in the App Store or click here. This is the most, this is fun of life. "I did kind of the 'Dick Cheney.' and other sports leagues begin to outline their plans for comebacks in the age of social distancing, weekend warriors like Feigin are coping with basketball-shaped voids in their lives. Jesse the Jet, no question. Peter: Yeah. I do." Obviously, your assistant help set this up. And this is how cities evolve. Peter: I went to Franklin and Marshall College, Lancaster, Pennsylvania. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. Peter holds a bachelor's degree from Franklin and Marshall College and completed the University Of Chicago Booth School Of Business' Financial Executive Program. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. It was one of these terrible times where, when youre in pro sport, you book all your revenue, you do all your dirty business before tip-off and if they didnt have somebody to run the business in July, it wouldve been a disaster and they were stuck with me and thats my road to success. But talk about that nuance and being in leaders on the social injustice play. And lo and behold, kind of five, six years later, we've kind of accelerated it. Thats an interesting question. Talk about having arguably the greatest player in the world on your team. We stopped operating. Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. They better know you, they better get you. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? Because I hadnt worked in, Id worked in New York city. So, I'm, as you know, extremely excitable and just want to kind of attack it and love the challenge. Really surprised the 15 largest companies aren't following our lead and kind of like, "Where are they?" How do you get people who care? That is like what you live for. Whats going on with technology whats going on, even with your experience in the arena. So, for us, it goes back to constantly being really honest and forthright about where you are and how you can improve. And how did that all come about? Everythings compounded we happen to have picked Giannis in a draft, like in, as the 16th pick. Engage is a digital booking platform. Talk about the special, the specialness of how you were involved with designing the championship ring, because theres a lot of thought that you guys put into that ring. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. Engage is the go-to spot for booking talent, for speeches, custom experiences, live streams, and much more. We can expose it as like, "Here, we're the example in Milwaukee." 2023 ERI. Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. Where does it sit? Peter: The ice cream truck. He really taught me the lesson late in life is the real geniuses or the ones who can take these complex things and talk to me about them and I understand them. Malcolm D. Lee, who is directing Space Jam 2, which stars LeBron James, is one of the regulars in The Run. And Giannis knows whether we're talking about a big deal, whether we're talking about marketing, he knows those socks like he's good with, he owns me for a month now, he owns me. That was out the door. Michael Red: I don't think there's anybody better. But I could swear by the 10th time it happened, it was not an accident.. Peter Feigin, the president of the Milwaukee Bucks, playing defense. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. And I think of it, Michael, to answer the second part, it's like we thought we were woke. I can come up with a solution, we can figure it out somehow, some way if youve got the right people around you to do it. I'm just honored and grateful that you took the time to be on the cast today, man. I've got two brothers, my mom, my other family member. How do we make this more than equal?" John: Unbelievable. Peter: We like to be, delusionally optimistic. John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. And if a new player does not endear himself to the group, it tends to reflect poorly on whoever invited him in the first place. It will host 200 events each year with the Bucks and Marquette men's basketball as anchor attractions. I love our chances this year, sincerely. How could we keep everybody afloat as long as we possibly could? My fantasy, I had two fantasies growing up. And the Milwaukee Bucks players were the catalyst for that to happen in a big way. The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. I got to talk about the journey to the Bucks though. Michael Red: I just, I got to start the podcast off with, before we get into our history, someone just texted me and wanted me to ask you this question. How do you balance with that and how do you create that menu that people can pick and choose from? What a great thing. Listen, for the rest of my life, having a boycott for the game in the bubble where we put a pause in the world. Michael Red: I got my sources. Youre the ultimate insider. Like Jeff Eisenband on Facebook. John: Its so amazing you say that. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. Michael Red: Talk about the process of redeveloping downtown and one who's so in love with Milwaukee and it's like a second home to me, living there for so many years. Theyre going to look at that ring forever and remember that. Peter: which I cant even believe it, Id probably have some fun teaching. Lee, 50, has worked to keep in shape by doing yoga and shooting hoops in his backyard. But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. And remember, betting on yourself is the secret to your success. Then she just starts laughing. She's a teacher. He loved you guys and what the conversation is.". We always tell people, listen, if you want to work here, youre going to have to collaborate with people. Within 45 minutes, we had this unbelievable excitement of, were nuts, why dont we do like take home its big ordering out. That can only come from one or two people in the entire organization. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. I wanted to eat some. Michael Red: And this was a decade long process, Peter? And it was a fantasy. Because are they getting too sophisticated too early in terms of their value enterprise? What a wonderful experience. Michael Red: And so, through all of the minutiae and all of 2020 and now going into the new season, which we're in now, managing to still focus the organization on winning the championship. Our owners, when you talk about, our active operating board of governors, youve got guys like Mark Lazari who kind of in avenue capital and ran the distressed debt world. Its been talked about the whole Giannis effect. 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